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two 30-minute infomercials 2 , interviews, and thousands of Web sites that sell "coral calcium" products. Although his sales pitch is preposterous, he has gained a wide audience. I have received more than 300 e-mail inquiries stimulated by his infomercial, which is more than I have received about any other product. His book, The Calcium Factor 1 , first published in 1992, has undergone five editions and on January 31, 2003 enjoyed an Amazon Books sales rank of 412, which is quite high. On the same day, his Death By Diet 3 , originally published in 1996 and now in its fourth edition, was ranked 1790; and his other book, Barefoot on Coral Calcium 4 , was ranked 8114. Searching Google for "Robert Barefoot" yielded more than 31,000 hits, and searching for "coral calcium" found more than 80,000! In January and February, Barefoot's "A Closer Look" infomercial was among the most frequently shown infomercials and was the most frequent one connected with a dietary supplement. In March 2003, a newer infomercial version hit 1 on the frequency list and a Google Search for "coral calcium" topped 120,000. Barefoot's Cure America Web site listed his email address as kingofcalcium@hotmail.com, which, considering his probable sales volume, is probably an apt description. In 2002, the U.S. Federal Trade Commission stopped the broadcasting of his infomercials but coral calcium products are still widely marketed. Dubious Claims Here is a sampling of Barefoot's claims followed by my comments in red type. Except as noted, all are from his infome
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